Tidewright Book a call

Better websites. Less manual work.

Tidewright builds search-focused websites, intake workflows, internal tools and carefully controlled AI for specialist businesses. Built by an operations leader who understands what happens after the lead comes in.

Book a 30 minute call See the work
  • Fixed-scope projects
  • Prices published
  • You own your accounts and code
  • A human approves every AI action
alphafsw.com
Alpha Financial Software homepage
Alpha Financial SoftwareFintech, Boston
expertconsultingservices.com
Expert Consulting Services homepage
Expert Consulting ServicesExpert witness firm, Marblehead
userecruita.com
Recruita homepage
RecruitaRecruiting software, UK

Three problems we solve

Clients do not buy a website, an agent or a dashboard. They buy more of the right work and less busywork. Everything we build falls under one of these.

01

Get found and win the right business

Websites written for the people who buy from you, with technical SEO built in: migration from the old site, redirects, structured data, analytics, and forms that capture every lead.

From $3,500

02

Take repetitive admin off your plate

Intake that sorts itself, prospect and expert research, news monitoring, notifications and connections between the tools you already use. AI does the legwork, you approve what goes out.

From $3,000

03

Build the system your business is missing

Internal dashboards, client and contractor portals, case or project tracking and billing workflows, built around the software you already pay for rather than replacing it.

From $7,500

Every project can add consulting on marketing, LinkedIn and operations, and a monthly care plan once it is live.

Technology should fit your business, not the other way around.

We start by learning how your business actually works. We keep the systems that already do their job, connect the gaps where practical, and build custom software only where it gives you a clear advantage.

One example: our expert witness client already runs cases, e-signatures and invoicing in PracticePanther and pays experts through QuickBooks. We left both in place and built the command center around them to handle what neither covers: inquiries, expert files, receivables tracking and outreach.

Recent work

Three live sites across finance, law and recruiting. Click through to any of them.

expertconsultingservices.com
Website, software, agents and consulting

Expert Consulting Services

A nursing home expert witness firm that wanted more attorneys to find it and less time lost to admin.

  • 86 page site covering every case type, discipline and expert, moved off a website builder
  • Indexed in Google and Bing, with an automated SEO health check scoring 100
  • A private command center for inquiries, cases, invoices, expert files and an expert portal
  • Research agents that built verified lists of law firm prospects and expert candidates
Visit the site
alphafsw.com
Website, SEO and marketing

Alpha Financial Software

A Boston fintech in mortgage securities settlement with a dated site buyers could not find.

  • Every page rewritten for dealers, asset managers and custodians
  • Three generations of old URLs redirected; indexed pages up from 27 to 41
  • Demo requests sent straight to the sales inbox with no third party service
  • LinkedIn page, banner and a regular post schedule
Visit the site
userecruita.com
Marketing website

Recruita

A UK startup building an AI copilot for recruiters, ready to open its pilot.

  • Nine page marketing site built on the founder's own brand system
  • Product screens rebuilt as illustrations, with no real client data shown
  • Delivered to plug straight into the founder's existing app
Visit the site

Pricing

Fixed prices for defined work, so you know the number before we start. Half up front, half at launch. Third party costs (hosting, domain, AI model usage) are paid directly on your own accounts, so there is no markup.

Websites

Essentials

$3,500
A clean, fast site for a local service business. 2 to 3 weeks.
  • Up to 8 pages, written for you
  • Built for phones first
  • On page SEO and a sitemap
  • Google Search Console and Bing
  • Google Business Profile cleanup
  • Contact form to your inbox
Most clients

Growth

$7,500
For businesses that sell to other businesses and need to be found. 4 to 6 weeks.
  • Up to 25 pages, written for each audience
  • Old site migrated, every old URL redirected
  • Structured data and technical SEO
  • Smart forms with a record of every lead
  • LinkedIn page, banner and logo
  • Web analytics

Authority

$14,000 and up
For firms that win on expertise and need depth. 6 to 10 weeks.
  • 40 to 100+ pages from a set of page templates, each page written for its topic
  • A page for every service, case type or specialist
  • Up to 30 existing guides or posts migrated and consolidated
  • Automated SEO health checks
  • Several intake forms with routing
  • Indexing managed through launch

Software, agents and consulting

ServicePriceWhat it covers
Smart forms$1,200Form backend on your own account, spam filtering, a searchable lead log and email alerts. Only needed with Essentials; already included in Growth and Authority.
AI intake agent$3,000 setupReads each form submission, sorts it, flags urgent ones and drafts a reply for you to send. Upkeep is included in a Grow or Partner care plan.
Software modulefrom $7,500One working tool, such as lead tracking, cases or projects, invoices and receivables, or a client portal. Logins, roles and audit trail included.
Command center$25,000 to $45,000Several modules in one private admin site with a dashboard. Built and paid for in phases, one module at a time.
Research or outreach agent$2,500 to $6,000Prospect lists, competitor or news monitoring, outreach drafts, every record sourced. Plus $250 to $600 a month for us to run, check and tune it.
Strategy session$750Half a day reviewing your site, marketing and tools, then a written plan in priority order. Credited toward any project that follows.
Consulting$175 an hourMarketing, LinkedIn, operations and vendor selection. Or $1,500 a month for up to 10 hours of advisory time.

Care plans

Every project includes 30 days of support after launch. After that, pick a plan. Month to month, cancel anytime.

Keep

$149 a month

For a site that mostly needs to stay up and stay secure.

  • Hosting, DNS and SSL watched
  • Security and uptime monitoring
  • Monthly backups
  • Forms checked monthly
  • 1 hour of changes

Grow

$449 a month

For a site that should keep bringing in leads.

  • Everything in Keep
  • 4 hours of changes and new content
  • Monthly SEO health check and indexing
  • Google Business Profile upkeep
  • Short monthly report

Partner

$1,250 a month

For clients running custom software or agents.

  • Everything in Grow
  • 12 hours for fixes and small features
  • Software and agent support
  • Monthly planning call
  • Same day response on business days

Extra hours are billed at $150. Unused hours do not roll over. Care plans cover our time; hosting and AI model usage are billed by the provider to your own account, typically $5 to $50 a month for a site with an intake agent.

Estimate your project

Tick what you need, or load one of our past projects to see what that scope costs. Where a service has a price range, the estimator uses a typical mid-range scope.

Website
Forms and agents
Software
Consulting
Care plan

How a project runs

  1. Call

    Thirty minutes, free. What you sell, who buys it and what is slowing you down.

  2. Fixed quote

    A written scope and a fixed price within two business days.

  3. Build

    A private preview link from the first week. Feedback by text or email.

  4. Launch and care

    Live on accounts in your name, so you own everything. Then a care plan if you want one.

Who you work with

Tidewright is run by Fletcher Crandall, who spent twenty years running operations teams at State Street, BlackRock and Brown Brothers Harriman before building for small businesses. Running trade operations meant finding where work fell through the cracks between systems and fixing it without breaking what worked. That is the same job in a ten person firm, and it is why every project starts with how your business actually runs.

Questions

Do I own the site and the code?

Yes. Everything runs on accounts in your name: your domain, your hosting, your email. If we stop working together, nothing breaks and nothing has to move.

Why are the monthly costs so low compared to website builders?

Sites are hosted on Cloudflare, which costs little or nothing for most small businesses. You pay for care, not rent on your own website.

Where does my data live, and who can see it?

On accounts in your name: your hosting, your database, your email. We get access while we work and you can remove it at any time. Private tools sit behind a login with roles and an audit log. When an AI agent processes a record, only the text it needs is sent to the model provider, and we tell you which provider before anything is built.

Will the AI agents send things without me knowing?

No. Agents research, sort and draft. You approve anything that goes out under your name.

Can you work with the tools I already use?

Usually. Practice management, accounting, email and calendar tools can be connected or imported. If a tool you already pay for does the job, we will tell you to keep it.

What is the founding client rate?

The first five clients get 20% off one time work in exchange for a short testimonial and permission to show the project.

Tell us what is slowing your business down

Send a few lines about your business and what you want to fix. You will hear back within one business day.

Email us