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Small business websites that get found, and the tools behind them.

Tidewright builds websites, intake forms, internal software and AI agents for businesses without an IT department. You get one builder who understands how a business actually runs.

Price your project See the work
alphafsw.com
Alpha Financial Software homepage
Alpha Financial SoftwareFintech, Boston
expertconsultingservices.com
Expert Consulting Services homepage
Expert Consulting ServicesExpert witness firm, Marblehead
userecruita.com
Recruita homepage
RecruitaRecruiting software, UK
larkfamily.pages.dev
Lark family activity app
LarkFamily activity app

What we do

Pick one or combine them. Most clients start with the website and add the rest once the leads start coming in.

Websites built to be found

A full redesign on fast, low cost hosting, written for the people who buy from you. Technical SEO is part of the build: redirects from the old site, structured data, sitemaps, Google and Bing set up.

Forms and lead intake

Contact and intake forms that land in your inbox, keep a record of every submission and filter out spam. No third party form service and no per-form monthly fee.

Custom business software

Private tools shaped around how you work: leads, cases or projects, invoices and receivables, client and contractor portals, dashboards. Logins, roles and an audit trail included.

AI agents

Agents that research prospects, watch the news for you, sort incoming inquiries and draft replies. Every result is checked against a real source, and nothing goes out without your approval.

Consulting

Straight advice on marketing, operations and technology. LinkedIn and Google Business Profile, outreach scripts, choosing vendors, cleaning up a messy process.

Ongoing care

A monthly plan that keeps everything running: security, indexing, form checks and a set number of hours for changes, handled by someone who already knows your business.

Recent work

Four live projects across finance, law, recruiting and family life. Click through to any of them.

expertconsultingservices.com
Website, software, agents and consulting

Expert Consulting Services

A nursing home expert witness firm that wanted more attorneys to find it and less time lost to admin.

  • 86 page site covering every case type, discipline and expert, moved off a website builder
  • Indexed in Google and Bing, with an automated SEO health check scoring 100
  • A private command center for inquiries, cases, invoices, expert files and an expert portal
  • Research agents that built verified lists of law firm prospects and expert candidates
Visit the site
alphafsw.com
Website, SEO and marketing

Alpha Financial Software

A Boston fintech in mortgage securities settlement with a dated site buyers could not find.

  • Every page rewritten for dealers, asset managers and custodians
  • Three generations of old URLs redirected; indexed pages up from 27 to 41
  • Demo requests sent straight to the sales inbox with no third party service
  • LinkedIn page, banner and a regular post schedule
Visit the site
userecruita.com
Marketing website

Recruita

A UK startup building an AI copilot for recruiters, ready to open its pilot.

  • Nine page marketing site built on the founder's own brand system
  • Product screens rebuilt as illustrations, with no real client data shown
  • Delivered to plug straight into the founder's existing app
Visit the site
larkfamily.pages.dev
Web app

Lark

Our own app for families deciding what to do this weekend.

  • Ranks local events and activities by who is coming, budget and distance
  • Pulls live event and park data, plus the weather
  • Installs on a phone like a native app
Try it

Pricing

Fixed prices for defined work, so you know the number before we start. Half up front, half at launch. Hosting, domains and AI usage are billed at cost.

Websites

Essentials

$3,500
A clean, fast site for a local service business. 2 to 3 weeks.
  • Up to 8 pages, written for you
  • Built for phones first
  • On page SEO and a sitemap
  • Google Search Console and Bing
  • Google Business Profile cleanup
  • Contact form to your inbox
Most clients

Growth

$7,500
For businesses that sell to other businesses and need to be found. 4 to 6 weeks.
  • Up to 25 pages, written for each audience
  • Old site migrated, every old URL redirected
  • Structured data and technical SEO
  • Smart forms with a record of every lead
  • LinkedIn page, banner and logo
  • Web analytics

Authority

$14,000 and up
For firms that win on expertise and need depth. 6 to 10 weeks.
  • 40 to 100+ pages
  • A page for every service, case type or specialist
  • Guides and blog migrated and consolidated
  • Automated SEO health checks
  • Several intake forms with routing
  • Indexing managed through launch

Software, agents and consulting

ServicePriceWhat it covers
Smart forms$1,200Form backend on your own account, spam filtering, a searchable lead log and email alerts. Included with Growth and Authority sites.
AI intake agent$3,000 setupReads each form submission, sorts it, flags urgent ones and drafts a reply for you to send. Running cost is covered by a care plan.
Software modulefrom $7,500One working tool, such as lead tracking, cases or projects, invoices and receivables, or a client portal. Logins, roles and audit trail included.
Command center$25,000 to $45,000Several modules in one private admin site with a dashboard. Built and paid for in phases, one module at a time.
Research or outreach agent$2,500 to $6,000Prospect lists, competitor or news monitoring, outreach drafts, every record sourced. Plus $250 to $600 a month to run and maintain.
Strategy session$750Half a day reviewing your site, marketing and tools, then a written plan in priority order. Credited toward any project that follows.
Consulting$175 an hourMarketing, LinkedIn, operations and vendor selection. Or $1,500 a month for up to 10 hours of advisory time.

Care plans

Every project includes 30 days of support after launch. After that, pick a plan. Month to month, cancel anytime.

Keep

$149 a month

For a site that mostly needs to stay up and stay secure.

  • Hosting, DNS and SSL watched
  • Security and uptime monitoring
  • Monthly backups
  • Forms checked monthly
  • 1 hour of changes

Grow

$449 a month

For a site that should keep bringing in leads.

  • Everything in Keep
  • 4 hours of changes and new content
  • Monthly SEO health check and indexing
  • Google Business Profile upkeep
  • Short monthly report

Partner

$1,250 a month

For clients running custom software or agents.

  • Everything in Grow
  • 12 hours for fixes and small features
  • Software and agent support
  • Monthly planning call
  • Same day response on business days

Extra hours are billed at $150. Unused hours do not roll over.

Estimate your project

Tick what you need, or load one of our past projects to see what that scope costs.

Website
Forms and agents
Software
Consulting
Care plan

How a project runs

  1. Call

    Thirty minutes, free. What you sell, who buys it and what is slowing you down.

  2. Fixed quote

    A written scope and a fixed price within two business days.

  3. Build

    A private preview link from the first week. Feedback by text or email.

  4. Launch and care

    Live on accounts in your name, so you own everything. Then a care plan if you want one.

Who you work with

Tidewright is run by Fletcher Crandall, who spent twenty years running operations teams at State Street, BlackRock and Brown Brothers Harriman before building for small businesses. That background is why the software is built around how work really moves through a business, and why every number on a site has a source.

Questions

Do I own the site and the code?

Yes. Everything runs on accounts in your name: your domain, your hosting, your email. If we stop working together, nothing breaks and nothing has to move.

Why are the monthly costs so low compared to website builders?

Sites are hosted on Cloudflare, which costs little or nothing for most small businesses. You pay for care, not rent on your own website.

Will the AI agents send things without me knowing?

No. Agents research, sort and draft. You approve anything that goes out under your name.

Can you work with the tools I already use?

Usually. Practice management, accounting, email and calendar tools can be connected or imported. If a tool you already pay for does the job, we will tell you to keep it.

What is the founding client rate?

The first five clients get 20% off one time work in exchange for a short testimonial and permission to show the project.

Tell us what is slowing your business down

Send a few lines about your business and what you want to fix. You will hear back within one business day.

Email us