Tidewright

Websites that get found, and turn visitors into calls.

We rebuild your site from scratch around what your buyers search for, move it without losing what you have earned, and keep watching it until Google and Bing have every page.

  • Written with you, not from a template
  • Technical SEO built in
  • Hosted on your own account
  • From $1,500

Before and after

Drag the slider. Same business, rebuilt for the people who buy from it. An illustration with a made-up firm.

brightwaterappraisal.com
Brightwater Appraisal Group
Home | About Us | Services | Contact
Welcome to our website!
We are a full service appraisal company serving the greater Boston area. Please call us for more information.
image coming soon
Built with QuickSiteBuilder
BrightwaterServicesIndustriesAboutRequest a quote
Commercial appraisals Boston lenders rely on.
Portfolio, litigation and lender work by certified appraisers, with reports in as little as five days.
Request a quote See our services
Portfolio valuationFor lenders and funds
Litigation supportReports that hold up
Estate and taxFair market value
↔
BeforeAfter

What happens, step by step

  1. Interview

    An hour on what you sell, who buys it, and the questions they ask before they call.

  2. Plan the pages

    One page for every service, audience and location people actually search for.

  3. Write

    Every page written for you, in plain language your buyers use. You approve it all.

  4. Design and build

    Fast, phone-first pages with a clear next step on each one.

  5. Move and redirect

    Your old addresses point to the new pages, so nothing you have earned is lost.

  6. Index and watch

    Google and Bing set up, every page submitted, and checked until all of them are indexed.

A page for every search

Most small business sites have five pages. Buyers search for specific things. We give each one a page written to answer it.

Home
ServicesCommercial appraisalPortfolio valuationLitigation supportEstate and taxLender appraisals
IndustriesBanksCredit unionsLaw firmsREITsFamily offices
LocationsBostonSalemCambridgeQuincyWorcester
TeamEach appraiserCredentialsAreas coveredPublished workContact
GuidesWhat drives valueHow long it takesChoosing an appraiserLender checklistTax appeals

Nothing lost in the move

Old links keep working, and we stay on it until Google has every new page.

Old links, redirected
/services.htm→ /services/commercial-appraisal301
/about-us.php→ /about301
/contact.html→ /request-a-quote301
/page?id=14→ /guides/how-long-it-takes301
Pages indexed by Google
12 → 36
Google ✓Bing ✓Sitemap ✓

A site that checks itself

Business and Authority sites come with an SEO checker that tests every page every week, and tells you in plain English what to fix.

  • Every page: title, description, headings, images, links, structured data and redirects.
  • Two lists: fix now, and worth improving, page by page.
  • Score history so you can see progress over time.
SEO check
100score
0fix now
0to improve
36pages
606075100100

Every page loads, has a title, a description, one main heading, working links and valid structured data.

Seen everywhere they check you out

Buyers look you up in more than one place. We make each one match the new site.

Google Business Profile
Brightwater Appraisal GroupCommercial real estate appraiser in Boston
WebsiteDirectionsCall

Category, hours, services, photos and a link to the right page. From $750 as part of profile setup.

LinkedIn company page
Brightwater Appraisal GroupCommercial appraisal · Boston

Banner and logo sized correctly, a full About section, and a four week starter post plan.

Explainer video
How Brightwater works · 0:45

Up to 60 seconds with music and captions, for your homepage, LinkedIn and Google. $750. Watch ours on the home page.

Real results

27 → 41pages indexed by Google for a Boston fintech after the rebuild and redirect cleanup
86pages built for a nationwide expert witness firm, moved off a website builder
100SEO check score on that site, with nothing left to fix

See the work

Website packages

Starter

$1,500
A clean, fast site for a local service business. About 2 weeks.
  • Up to 6 pages, written for you from a short interview
  • Design built for phones first
  • Page titles, descriptions and sitemap
  • Google Search Console and Bing set up
  • Google Business Profile cleaned up
  • Contact form to your inbox, spam filtered
  • Hosting set up on your own account
  • One round of revisions, 30 days of support
Most clients

Business

$3,500
For firms that sell to other businesses and need to be found. 3 to 4 weeks.
  • Everything in Starter, plus:
  • Up to 15 pages, one per service and audience
  • Old site moved over, every old link redirected
  • Structured data so Google shows your services and reviews properly
  • Lead forms with a searchable record of every submission
  • Emails you tag in Gmail land in the same lead list
  • Web analytics and a launch report
  • Two rounds of revisions

Authority

$6,500 and up
For firms that win on expertise and need depth. 4 to 8 weeks.
  • Everything in Business, plus:
  • Up to 40 pages, then $60 per extra page
  • A page for every service, case type, location or specialist
  • Up to 30 existing guides or posts moved and consolidated
  • Several intake forms, each routed to the right person
  • An SEO checker that tests every page before it goes live
  • Indexing watched through launch until Google has every page

All pricing and care plans

Tell us what is slowing your business down

Send a few lines about your business and what you want to fix. You will hear back within one business day.

Email us